Shampoo made for doodle curls

A gentle lavender and honey wash for doodles, poodles and every curly coat, so bath day ends with a soft, fluffy pup instead of a tangled one.

$19.99 at launch for early fans $21.99

Bath day, the curly way

Curly coats trap everything: leaves, mud, the occasional sock. Doodle Joy is made for the brushing, the suds and the fluff that comes after.

A curly apricot doodle licking its nose
Curls for days
A doodle covered in suds during a bath
Suds, all the way to the skin
A fluffy doodle lying on the grass
Post-walk fluff
A doodle wearing a purple towel on its head
Spa day
A doodle puppy sitting on a wooden stool
Fresh from the bath
A wet doodle being dried with a towel
Towel, don't rub
A happy red doodle with its tongue out
Every curl counts
A smiling doodle with a curly face
Soft and brushable
A doodle puppy on a sandy beach
Sand in the curls again

Road to launch

We're building Doodle Joy in public. Here's where we are right now.

  1. ✓
    FormulaLavender Honey Bliss is set
  2. 📦
    SamplesOn their way to us now
  3. 🧪
    TestingLab tests before any claims
  4. 🏭
    ProductionThe first full batch
  5. 🚀
    Amazon launchEarly 2027
A happy doodle being dried with a towel
480 mL one-hand pump

What's in the bottle

An amino-acid wash with a botanical blend, in a one-handed pump bottle so you can keep the other hand on a wiggly dog.

  • Oat extractA classic, gentle ingredient for coat and skin care.
  • Aloe vera & jojoba oilHelp the coat feel soft and conditioned.
  • Panthenol (B5)Adds moisture so curls are easier to brush.
  • Lavender Honey BlissA soft, clean scent. Lavender and honey, not wet dog.

Three steps to a fluffy doodle

  1. Brush first

    Line-brush to the skin, then comb. Water tightens tangles, so work them out before the bath.

  2. Bathe

    Warm water, body first and face last. Work the lather in, pat instead of scrubbing, and rinse until the coat stops feeling slippery.

  3. Towel, then dry

    Blot with a towel, then dry on low heat while you brush each section. Don't let a doodle air-dry.

Read the full doodle bath guide
A red doodle standing on a porch

Started by two college friends

We're Luke and Draven. Draven came up with the idea: doodle coats tangle and mat easily, and grooming gets expensive, so why isn't there a shampoo made for them? We've been building Doodle Joy ever since, and we're sharing the whole process, from the first samples to launch day.

Read our storyFollow along on TikTok

Be first when Doodle Joy launches

We launch on Amazon in early 2027. Early fans get it for $19.99 (regular $21.99).